VP Operations & Acquisitions · Creativefuel · Mumbai
8+ years building at the intersection of culture, content, and distribution. I build the systems that let creative organisations move faster and smarter.
I've spent 8+ years building things at the intersection of culture, content, and distribution — leading campaigns for Amazon Prime Video, Jio IPL, Myntra, Meesho, and Budweiser, and overseeing 1000+ campaigns with a collective reach of 10 billion+.
In 2021, I co-founded The Big Dumb Project, an advertising agency that crossed $1M in revenue in its first year before a successful exit. Before that, I led OTT campaigns at WLDD for some of India's most-watched shows — Mirzapur, The Family Man, Paatal Lok, Criminal Justice.
At Creativefuel, I run operations, acquisitions, and strategic growth — building the systems that let creative teams move faster and smarter. I'm drawn to unconventional ideas, distribution-first thinking, and building things that last.
Open to partnerships, acquisitions, and conversations worth having.
If you have something interesting — a deal, a collaboration, or just an idea worth talking through — reach out.
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